Meta Dynamic Creative Optimizer
Generates 12 headline + image variants per ad set. Replaces Smartly $2K+/mo modules.
The problem
Smartly.io and Pencil charge $2,000-$10,000/mo for Dynamic Creative Optimization on Meta. SMBs running $5-30K/mo budgets can't justify the spend, so they ship 1-2 creatives and watch frequency hit 4.5 by week two.
What changes
When an ad set's CTR drops 25% week-over-week, agent pulls top-performing hooks from your account history, generates 12 headline + 3 primary-text variants via Claude, builds variant images via the Meta Creative Hub API, ships them as a Dynamic Creative ad, kills losers after 72 hours.
A day in the life
What this agent actually does.
- 1
Tue 7:30am: detects AS-12 CTR dropped from 1.8% → 1.2% over 7 days; flags creative fatigue
- 2
Tue 7:45am: drafts 12 headline variants from your top-quartile historical hooks; pairs with 3 primary-text angles
- 3
Tue 8:00am: ships Dynamic Creative ad; Slack: 'Shipped 12-variant DCO. Will kill losers Friday at 72h mark.'
Works with
Connect to the tools you already use.
Bundles with
Pairs naturally with these skills.
AI Receptionist
Answers every call in 2 rings. Sounds human. Qualifies, books, escalates — 24/7.
Replaces
Smith.ai $285/mo + Hatch $400–900/mo + missed-revenue floor
Missed-Call Text-Back
Every missed call gets an instant SMS in 30 seconds. Recovers 35% of would-be lost leads.
Replaces
Podium $599/mo subscription
5-Minute Form Responder
Every web form gets a personal SMS + email reply within 5 minutes — first responder wins 78% of the time.
Replaces
$800/mo offshore SDR or VA
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